Wherever the JMU story needs to reach further.
The contract's live and we're genuinely excited to get started. This page is a quick map of where we can sit inside your planning — from TV and multimedia advertising to admissions yield, advancement, scalable e-learning, expert profiling and industry partnerships. One collaborative partner, a full spectrum of screen capability, built to bring new audiences into contact with the JMU brand.
A creative partner for the whole plan — not just the shoot.
We like to come in early in the process, alongside your team, and help shape the overarching idea and the method to deliver it — then work together to produce it beautifully and on brand. Below, each block pairs where we can help with the kind of work we already make. Everything is built to reach the right audience accurately, engage them for the long term, and turn JMU expertise into content people actually want to watch.
Our specialty is the thing every university runs on: taking the expertise and experience at the heart of the institution and making it genuinely consumable for a modern audience — with measurable reach and engagement to show for it.
01 — Brand & Advertising
Marketing, leadership comms & ads
Broadcast-quality brand and campaign work that carries JMU into new rooms and onto new screens.
- TV & multimedia advertising — spots built for broadcast, cinema, streaming and social, in long and short cutdowns.
- Flagship brand films that define the idea and set the tone for a whole campaign.
- Leadership & internal communications — presidential, provost and cabinet messages that feel human, not corporate.
- On-camera coaching so your leaders and spokespeople front their own content with confidence.
We Want You
The full-length TV brand spot — a recruitment campaign with the ambition of a national ad.
We Want You — short
The same idea cut for paid media and social — proof one concept scales across placements.
The New Guy
A brief to film a new president's speech became UMW's most popular organic video — leadership comms with real personality.
02 — Recruitment & Yield
Admissions, recruitment & yield
Outcomes-led, experience-first content that moves prospects from aware to applied to enrolled.
- Recruitment & yield films tuned to each stage — awareness, applied, admitted and deciding.
- Outcomes storytelling — real students and where JMU took them, the evidence that converts.
- Experiential pieces that let a prospect feel the campus and community before they visit.
- Global & international reach — recruitment content that travels to overseas audiences and partners.
Erik
One graduate, one honest outcome — the kind of proof that lifts yield with admitted students and their families.
Equity in STEM
Widening participation content that opens new pipelines into higher education — recruitment with a mission.
Post-graduate recruitment case study
Edinburgh Business School in Malaysia — a student-profile film built to recruit postgraduate audiences internationally.
03 — Information & Animation
Information & animation
When the message has to be clear, accessible and unmistakable — including original animation and motion graphics built in-house.
- Original animation & motion graphics for ideas that are hard to film or need a distinctive visual language.
- Accessibility & support content — clear, inclusive, ADA-minded communication for every student.
- Safety & preparedness films that people actually absorb, not skip.
- Explainers & wayfinding that turn policy and process into something simple.
Office of Disability Resources
Support services explained with warmth and clarity, so every student knows what's there for them.
Langley Flight Foundation
An original animated piece — a showcase of the in-house animation and motion capability.
Run, Hide, Fight
Critical safety guidance made calm, memorable and genuinely watchable for a campus audience.
04 — Advancement
Advancement & giving
Emotive, credible storytelling that moves donors — from a giving day to a capital campaign.
- Campaign & giving-day films that make the case and make people feel it.
- Donor & scholarship stories that connect a gift to a life it changed.
- Stewardship content that keeps supporters close long after the ask.
- Vision pieces for leadership and boards that set the ambition.
The Gifts
A standalone advancement film — the emotional register and craft that giving campaigns are built on.
05 — Academic, E-learning & K-12
Academic, e-learning & K-12 engagement
Highly scalable, subject-specific micro-learning — engaging K-12 audiences, teachers and counselors, and turning faculty expertise into content.
- Scalable micro-learning — departmental or subject-specific series, credential-ready, produced at volume.
- K-12 outreach that reaches students, teachers and counselors and builds a bridge toward JMU.
- Faculty expertise, made watchable — instructional design, scripting and production that keep the rigour.
- Proven at scale with our Learning Sparks Studio and ScreenViva models.
VAST — Semiconductor Industry K12 Education
Semiconductor science broken into learning that reaches K-12 audiences — curiosity today that becomes a pipeline tomorrow.
RealChem
Undergraduate chemistry made vivid and clear — a full platform of short, teach-to-stick lessons.
Academic Paper Sharing — engagement format
A published paper turned into a watchable format for students, funders and the public — the honeycomb film with Prof. Dhruv Bhate.
06 — Student Engagement
A lively approach to student content
Energetic, social-native content that reaches niche audiences — clubs, rec, sport and student life — without losing production quality.
- Episodic, student-fronted formats that feel authentic and organic, not corporate.
- Sport & recreation content built for the fan and the future student alike.
- Niche-audience series — societies, interests and subcultures that mainstream comms can miss.
- Social-first by design, made to travel and to be made with, not just about, students.
Lively — highlights
A taste of the lively format across club life, campus and interests — energetic content that connects with student audiences.
07 — Expert-Led Content
Faculty expertise, built into content that reaches industry
We turn your subject-matter experts into content that reaches into key industries — supported by a capture process designed to make taking part easy and rewarding.
- SME content that reaches key industries — expert-led films and modules that land with the employers, sectors and professional audiences you want to connect with.
- Full e-learning modules & programs built around your experts — like Cronkite Pro, a complete program produced with minimal demand on faculty time.
- On-camera guidance & training built into the process, so academics grow in confidence and can front their own content long after we wrap.
- A flexible, expert-friendly capture approach — accessible, easy and rewarding to take part in, and designed around busy academic schedules.
Cronkite Pro
A complete professional-development program produced around faculty expertise — a flexible, minimal-time format for the experts taking part. (Full e-learning program)
08 — Industry Partnerships
Building the bridge to industry
Content that connects JMU research and talent with the employers and sectors that need them.
- Academia-to-industry storytelling that makes partners want to pick up the phone.
- Sponsored-research & innovation films that showcase capability and outcomes.
- Workforce & upskilling content co-built with employer partners.
- Economic-development narratives that place JMU at the center of regional growth.
VAST content
Sector-defining content built with a statewide academic-industry alliance — exactly the bridge-building work we mean.
Stena — Disrupting for Innovation
A university-industry innovation program brought to screen — research and enterprise, working together.
A few more places we can help build the brand.
Looking at the work your team already commissions and gets recognized for, these are natural next fits for the kind of screen content we make.
Athletics & fan content
Your atheltics and sports program is a brand engine. Recruit-and-retain content for teams, fans and future students who arrive through sport.
Editorial & brand storytelling
Long-form, documentary-grade films to sit alongside your award-winning editorial and magazine storytelling.
Rapid-response & issues comms
A production partner on call when a campaign has to move fast — the kind of work that delivers measurable impact.
Measurement & audience insight
Reach and engagement data paired to every piece — content tied to the measurable results your team is built around.
Ready to plan the first pieces with your team?
Pick the areas that matter most this year and we'll shape the ideas, the method and the schedule around them — no forms, no fuss.
